I’ll begin this review with a quick disclaimer – I’ve been shooting film for less than a year at this point. During this time, I’ve immersed myself in as much of a film education as I could find between books, articles and fantastic advice from experienced film shooters. But, with no formal training and limited experience, this review is coming from a fairly novice point of view. What I’m aiming to do is provide other new shooters some starting points on film stocks based on my own learning and experience.

So, without further ado, onto today’s film!

Kodak Pro Image 100 is not a new film as such, but it has only recently become widely available in the European and North American markets. It’s sold in packs of 5 (I haven’t seen any single rolls for sale) and comes in fairly standard yellow Kodak packaging. Kodak describes it as follows:

“…a medium speed (EI 100) film that features high color saturation, accurate color and pleasing skin-tone reproduction, and good underexposure latitude. It is intended for portrait and social applications, and can be stored at room temperature—even in hot, humid climates.”

Some technical data before we get stuck in:

NameKodak Professional Pro Image 100Kodak Proimage 100
TypeColour (negative)
Native ISO100
35mm DX CodedYes
Spectral sensitivity
Normal ProcessC-41
Cross process
Push process
Exposure latitude
Verified ManufacturerKodak Alaris

…and you can find additional samples to those below, as well as a datasheet link and links on where to buy it right here.

Making the most of Kodak Pro Image 100

Just like any 100 speed film, Kodak Pro Image looks best with an abundance of natural light, especially when shooting it with the camera handheld. I had the chance to test it out in a variety of different types of weather and it came into its own in bright sunlight when the colours were clear and vivid.

It’s not as sharp or saturated as Ektar, Kodak’s other 100 speed colour negative film, but at almost half the price per roll, it offers a very economic alternative for beginners to get some practice on, and the results are still perfectly acceptable.

It also handles Caucasian skin tones well, where  Ektar has a tendency to render them too red.

Another advantage of Pro Image, particularly for beginners: Kodak’s claim that it’s good for hot and humid climates was absolutely true as my pack of film had to survive five airport scanners, multiple beach trips and hours of being left in hot cars. In my opinion, this makes it an excellent choice if you’re taking film on a trip where you can’t predict the weather or don’t have easy access to cold storage.

Contrary to common advice for colour negative film, I wouldn’t advise over-exposing the film as it tends to look a little washed out.

Shoot it at the advised exposure settings and you’ll make most of the colours that it can provide – it leans slightly warm and renders golds, greens and browns beautifully. Blues come out quite weakly and the results were rather less impressive under overcast skies – stick to shooting in sunlight for best results.

A note on shadows – it’s very easy to lose shadow detail, but thankfully underexposed areas don’t come out in a grainy mess, as is sometimes the case with some cheaper/consumer colour negative films. So, if you’re shooting in dark areas, don’t expect to retain detail in the shadows, but be prepared for the film to render them as smooth, solid dark areas in the image.

In conclusion, you can trust Kodak’s claims about this film – it’s excellent value and a good film for beginners to use to get to grips with slower films before trying more expensive stocks. Give it lots of light and don’t expect the sort of shadow detail that you’ll get in digital imaging or more expensive stock.

Most of all, enjoy grabbing a 5-pack of affordable film and taking it to all sorts of adventurous places – it’ll manage just fine.

~ Hannah

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About the author

Avatar - Hannah Forsyth

Hannah Forsyth

I'm a history graduate and law trainee based in the UK with a passion for all things old and interesting. I previously worked for a commercial film company in Yorkshire which sparked off my interest in creating visual art. In my spare time, I shoot as much...

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  1. Just a note, that, yes, it is available in the US. I work for a camera company and we just started to stock it. As Americans, we can also get it online. I’m more interested that we put it in the fridge when it says it’s good at room temp and in warm climates… Goint to reconsider where we keep it in the store.

  2. Jeez, Norm. She’s a newb. Cut her some, a lot of, slack. This was about the film, not her techniques.

    I’m guessing this is only available in the UK, or at least not in USA. This would be a great film when I run out of Ektar if it is half the price.

    1. Hi Norman and Paul! Thanks so much for your help and yes, I was aiming to write it for beginner photographers who are unlikely to have access to photographic tools beyond a camera. For that reason, these are the completely unedited scans (I would have worked on the clarity and contrast in post, as I use a hybrid workflow). For a similar reason, as I’m not making darkroom prints from the negatives, there is less of a pressing need to overexpose as I understand you might need to for prints. I’m a bit more focussed on the digital ouput.

      That said, I’m very grateful for the advice and I’ve personally been looking into polarisers to improve some of the cloud detail. One of the wonderful things about the film community is the depth of experience we can draw on and I’m ever so grateful!

      And yes, Paul, it’s definitely available in the UK and is often on offer. It’s a good alternative to Ektar – not perfect but with a different set of strengths.

      1. It is a good film, but when it comes to cheaper films I would take Superia XTRA 400 or Kodak Colorplus over this stock. Superia has amazing colors and is razor sharp and in a good camera with a modern or mostly modern lens you will get results that almost look digital.

    2. I thought that Norms comments were very helpful. It sounds like great advice that will help all beginners reading this article.

  3. I’d suggest you use a better UV filter which will allow slight ovexposure and eliminate the haze. It will also give you fantastic, natural blues in the sky and water and will result in a more true to eye picture. Not all UV filters are equal. I use the Japanese Manfrotto ones and they block 100% UV. Also consider a polarising filter for cutting haze, reflection and giving clear detail to clouds.